BLACK N' BLUE
Senior thesis project designed to combat the problem of blue crab population decline and environmental degradation within the Chesapeake Bay. The project includes an illustrative logo, a fact sheet, and clothing options. Utilizing a sporty theme with a mascot logo, Black N’ Blue lends itself to be embraced by a younger demographic. The goal was to keep everything casual in order to become a staple in streetwear brands, as opposed to generic environmental campaign merchandise. This gives it the best possible chance to succeed at the goal of raising funds for conservation and protection.
